Consumers saw a new version of the "Hands" commercial, the most memorable and persuasive spot we ever created. It has been revitalized for even more impact.

• We ran the commercial on high-quality programming to reach 86 million prospects an average of six times
   
• Emphasis was placed on the nation's top markets, which represent 37% of diamond jewelry sales
   
• We showcased the below three-stone diamond jewelry ring in our commercial